Although industries have embraced storytelling since the start of advertising, storytelling has taken on a new framework in our world of Social Media. Now, we tend to migrate from our desktops or laptop computers to tablets to television screens to mobile phones without skipping a beat.
Every year, the Doha Tribeca Film Festival (DTFF) holds an annual International Film Festival as a part of Doha Film Instituteâ€™s year round initiatives dedicated to creating a film culture and industry in Qatar; a cultural partnership between DFI and New Yorkâ€™s Tribeca Enterprises. They are committed to supporting and showcasing Arab films and talent in both cities, and to encourage the exchange of global storytelling.
He explained that weâ€™re seeing new tactics that distribute value and engage followers across multiple channels. The challenge is to figure out how to integrate your product and brands into the content to which people want to pay attention. In many cases, thatâ€™s some form of entertainment, whether product placement on a favorite television show or original compelling content that makes people want to give you their most valuable commodity; their time and attention.
Putting a story where you want to reach people is important because they are already spending their time whether on Twitter, Facebook, YouTube, TV, mobile phones, or elsewhere creating a unique experience. When it feels like a story is unfolding around them, and especially when they have spent enough time with the characters to care what happens to them, they are primed to pay attention.
During the panel, Mr. Itani is joined with other experts like Caitlin Burns,Transmedia Producer at Starlight Runner Entertainment, Yasmin Elayat, Co-Creator of 18DaysInEgypt, and Mahyad Tousi, Co-Founder & CEO of BoomGen Studiosas they spoke on topics involving Transmedia Storytelling through the Digital Age.
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